How Carrots Became the New Junk Food [laughingsquid]
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How Carrots Became the New Junk Food [laughingsquid]

Source: Fast Company

My Mom on Social Media

“I have a question, does it cost money to use facebook and twitter?” my mother asked me last night. I LOLd. Part of me was excited she was asking, and the other part disappointed that I hadn’t done a better job about exposing her to things that are such a large part of my life.

The catalyst for her wanting to sign up for facebook? A BRAND. It wasn’t enough that all of her children were on facebook, a BRAND made her do it. She wanted content they were publishing on facebook, and that was enough for her to sign up. 

So I gave her explicit instructions: use her email, create a password, and tell me what it is so I can fix all of your privacy settings. I can’t help but think about all of the people who sign up for facebook and don’t know better. 

Hi mom! Glad you’re on facebook! Love you!

Old Spice Guy’s Video Antics Are More Athletic Than You Think [VIDEO]

Fascinating. 

[via courtenaybird]

(via courtenaybird)

Source: Mashable

Crazy Idea.

Not that I’m a STAND IN A LINE for a tech product kind of girl, but I feel like someone should throw a party in the Barton Creek Mall parking lot in Austin on the 11th for the iPad2 launch since just about every SXSW attendee will be waiting in line. Anyone out there crazy enough to partner up and pull this off? I wonder if we should rent a van or motor home and then just pull out lawn chairs and beer koozies…?

OR, WAIT, BETTER IDEA:

We could just rent an RV, fill it with booze (+ branding ;) and give people rides to the Apple store. We’ll use DOTGO+GPS so people can text in and figure out where the RV is. Then just @ us on twitter to pick you up.

@DOTGO + __________ + ____________

WHO WANTS IN?????

Why SMS Marketing Still Makes Sense for Small Business

dotgo:

There’s a huge population of consumers in the U.S. who do not own smartphones, notes Tom Cotney, CEO of mobile marketing firm Air2Web. “And if you’re going to provide some kind of customer service capability on mobile phones, you really need to reach as much of the population as possible.” That isn’t to say that mobile apps are useless, but having a way for text to complement or introduce those services can help you reach a larger base of people. This is especially true in developing countries where the percentage of smartphone users is even smaller.

…

The cell phone is really the first piece of technology that people started carrying with them all the time, Kenney said. We use it to find our friends or find information on a daily basis. That personal proximity and it’s social capability allow us to have an intimate relationship with our phones and what they can do. SMS is an immediate way to capitalize on those qualities without having to worry about downloading an app or compatibility issues. SMS, if done properly, is an effective way to reach customers both domestically and globally.


Was just discussing this with Dave this morning :)

Source: Mashable

Funny how

The Miracle Whip letter to Stephen Colbert I posted yesterday has been re-posted over 300 times on Tumblr alone in less than 24 hrs. Yet not one peep from them.

Your marketing team might be solid, but your social media skills are lacking. Why aren’t you capitalizing on this?

An open letter to Stephen Colbert from Miracle Whip, as seen in this morning’s amNewYork: Dear Mr. Colbert, Recently on your show, you tapped into a sore spot in our nation’s psyche: the eternal struggle between mayonnaise and Miracle Whip. And surprisingly, for a man of your impeccable intellect, you’ve chosen the wrong side. A side doomed to a painful, drawn-out, utter and complete defeat. Like the Plantagenets in the Hundred Years’ War. Or whichever on was the cat in “Tom and Jerry.” Mr. Colbert, we found your attacks a little harsh, occasionally funny, and at times, wholly inaccurate (for the record, our target is 18-35, not 34). But unlike most advertisers who are so mayo, who would back down at the slightest whiff of controversy, and pull their advertising from not just your show but from your entire network and all its sister entities – we intend to do the opposite. On Thursday, November 12, we will dominate the airspace on your show. With every commercial break, your viewers will be exposed to hardcore Miracle Whip attitude and revelry. You will see our legion of (as you call them) “mayonay-sayers” snarfing sandwiches topped with our one-of-a-kind flavor in a very cool and totally hip way. They will be in your face and massively dope. It goes without saying, they WILL NOT TONE IT DOWN. And you will begin to see the soft, bland white walls of the mayo empire begin to collapse under the weight of its own whipped-egg pretentiousness. Think about it, Mr. Colbert. In a sense, we will own you. We’re on a mission. We’re taking no prisoners. We’re raising Hell, man. THE BOLD MARKETING TEAM AT MIRACLE WHIP I don’t like mayonnaise or miracle whip, but this is amazing.
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An open letter to Stephen Colbert from Miracle Whip, as seen in this morning’s amNewYork:

Dear Mr. Colbert,

Recently on your show, you tapped into a sore spot in our nation’s psyche: the eternal struggle between mayonnaise and Miracle Whip. And surprisingly, for a man of your impeccable intellect, you’ve chosen the wrong side. A side doomed to a painful, drawn-out, utter and complete defeat. Like the Plantagenets in the Hundred Years’ War. Or whichever on was the cat in “Tom and Jerry.”

Mr. Colbert, we found your attacks a little harsh, occasionally funny, and at times, wholly inaccurate (for the record, our target is 18-35, not 34). But unlike most advertisers who are so mayo, who would back down at the slightest whiff of controversy, and pull their advertising from not just your show but from your entire network and all its sister entities – we intend to do the opposite.

On Thursday, November 12, we will dominate the airspace on your show. With every commercial break, your viewers will be exposed to hardcore Miracle Whip attitude and revelry. You will see our legion of (as you call them) “mayonay-sayers” snarfing sandwiches topped with our one-of-a-kind flavor in a very cool and totally hip way. They will be in your face and massively dope. It goes without saying, they WILL NOT TONE IT DOWN. And you will begin to see the soft, bland white walls of the mayo empire begin to collapse under the weight of its own whipped-egg pretentiousness.

Think about it, Mr. Colbert. In a sense, we will own you.

We’re on a mission. We’re taking no prisoners.

We’re raising Hell, man.

THE BOLD MARKETING TEAM AT MIRACLE WHIP

I don’t like mayonnaise or miracle whip, but this is amazing.