Funny how

The Miracle Whip letter to Stephen Colbert I posted yesterday has been re-posted over 300 times on Tumblr alone in less than 24 hrs. Yet not one peep from them.

Your marketing team might be solid, but your social media skills are lacking. Why aren’t you capitalizing on this?

An open letter to Stephen Colbert from Miracle Whip, as seen in this morning’s amNewYork: Dear Mr. Colbert, Recently on your show, you tapped into a sore spot in our nation’s psyche: the eternal struggle between mayonnaise and Miracle Whip. And surprisingly, for a man of your impeccable intellect, you’ve chosen the wrong side. A side doomed to a painful, drawn-out, utter and complete defeat. Like the Plantagenets in the Hundred Years’ War. Or whichever on was the cat in “Tom and Jerry.” Mr. Colbert, we found your attacks a little harsh, occasionally funny, and at times, wholly inaccurate (for the record, our target is 18-35, not 34). But unlike most advertisers who are so mayo, who would back down at the slightest whiff of controversy, and pull their advertising from not just your show but from your entire network and all its sister entities – we intend to do the opposite. On Thursday, November 12, we will dominate the airspace on your show. With every commercial break, your viewers will be exposed to hardcore Miracle Whip attitude and revelry. You will see our legion of (as you call them) “mayonay-sayers” snarfing sandwiches topped with our one-of-a-kind flavor in a very cool and totally hip way. They will be in your face and massively dope. It goes without saying, they WILL NOT TONE IT DOWN. And you will begin to see the soft, bland white walls of the mayo empire begin to collapse under the weight of its own whipped-egg pretentiousness. Think about it, Mr. Colbert. In a sense, we will own you. We’re on a mission. We’re taking no prisoners. We’re raising Hell, man. THE BOLD MARKETING TEAM AT MIRACLE WHIP I don’t like mayonnaise or miracle whip, but this is amazing.
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An open letter to Stephen Colbert from Miracle Whip, as seen in this morning’s amNewYork:

Dear Mr. Colbert,

Recently on your show, you tapped into a sore spot in our nation’s psyche: the eternal struggle between mayonnaise and Miracle Whip. And surprisingly, for a man of your impeccable intellect, you’ve chosen the wrong side. A side doomed to a painful, drawn-out, utter and complete defeat. Like the Plantagenets in the Hundred Years’ War. Or whichever on was the cat in “Tom and Jerry.”

Mr. Colbert, we found your attacks a little harsh, occasionally funny, and at times, wholly inaccurate (for the record, our target is 18-35, not 34). But unlike most advertisers who are so mayo, who would back down at the slightest whiff of controversy, and pull their advertising from not just your show but from your entire network and all its sister entities – we intend to do the opposite.

On Thursday, November 12, we will dominate the airspace on your show. With every commercial break, your viewers will be exposed to hardcore Miracle Whip attitude and revelry. You will see our legion of (as you call them) “mayonay-sayers” snarfing sandwiches topped with our one-of-a-kind flavor in a very cool and totally hip way. They will be in your face and massively dope. It goes without saying, they WILL NOT TONE IT DOWN. And you will begin to see the soft, bland white walls of the mayo empire begin to collapse under the weight of its own whipped-egg pretentiousness.

Think about it, Mr. Colbert. In a sense, we will own you.

We’re on a mission. We’re taking no prisoners.

We’re raising Hell, man.

THE BOLD MARKETING TEAM AT MIRACLE WHIP

I don’t like mayonnaise or miracle whip, but this is amazing.

What Internet Ad Slump? P&G Pours Money Into the Web | Peter Kafka | MediaMemo | AllThingsD

mikehudack:johnfitzpatrick:

“Internet boosters have been waiting a very long time for the consumer packaged goods guys, who are responsible for a huge swath of offline advertising spending, to move onto the Web.”

Stat: both P&G and J&J are now spending about 4% of their marketing budget online.

It’s been a relatively slow migration for CPG into new media, but it is happening.

Source: johnfitzpatrick