Cost of Superbowl Ads (via New York Post)
OK, $2.8M for something (I’ll give it to you) that 40 M will watch. Exclude the poeple that will mute or FF through your commercial and let’s say that’s 30M. So you’re willing to pay about a 10 CPM for something that will show only once and unless it’s really clever, NOT get passed around afterward.
OK, you just want 30M eyeballs in one swoop, I get it. But please absorb this: Funding Internet-distributed scripted content will cost you less and get you even MORE traffic AND keep on getting you traffic (exposure) and that’s an ad-buy that keeps on giving.
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7th time in the history of the Super Bowl...ad rates have been lower than the previous...
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I’d like to comment… but this has left me quite speechless.
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The truly curious may want to correct for inflation.
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今年は下がったんですね。１９９６年と２００１・０２年にも下がっているけど。
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You know I’m in 100% agreement with you philosophically. I think though, that this may be the exception to the rule, or...
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OK, $2.8M for something (I’ll give it to you) that 40 M will watch. Exclude the poeple that will mute or FF through your...
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