tanya77: soupsoup: writer-a: Cost of Superbowl Ads (via New York Post) OK, $2.8M for something (I’ll give it to you) that 40 M will watch. Exclude the poeple that will mute or FF through your commercial and let’s say that’s 30M. So you’re willing to pay about a 10 CPM for something that will show only once and unless it’s really clever, NOT get passed around afterward. OK, you just want 30M eyeballs in one swoop, I get it. But please absorb this: Funding Internet-distributed scripted content will cost you less and get you even MORE traffic AND keep on getting you traffic (exposure) and that’s an ad-buy that keeps on giving.
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tanya77:

soupsoup:

writer-a:

Cost of Superbowl Ads (via New York Post)

OK, $2.8M for something (I’ll give it to you) that 40 M will watch. Exclude the poeple that will mute or FF through your commercial and let’s say that’s 30M. So you’re willing to pay about a 10 CPM for something that will show only once and unless it’s really clever, NOT get passed around afterward.

OK, you just want 30M eyeballs in one swoop, I get it. But please absorb this: Funding Internet-distributed scripted content will cost you less and get you even MORE traffic AND keep on getting you traffic (exposure) and that’s an ad-buy that keeps on giving.

Source: writer-a

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